Each of the 48 gorgeous shades of Madly Matte Lip Gloss provides rich color in a matte finish for all day wear without drying. It goes on as a highly pigmented liquid and dries to a smooth matte finish. Lips are colored in velvety perfection that lasts. So grab one... or 48 and go! You're off to a smooth start with Madly Matte Lip Gloss from Kleancolor.